Monday, September 14, 2026

Discover Colorado in 1952 (radio jingles)

 

Hey all. Here are a couple of "Discover Colorado '52" radio jingles, hyping tourism in the Rocky Mountain State. Appears to be a Colorado State University production, along with the Rocky Mountain Radio Council. No clue who the female singer is on these.


"Discover Colorado in '52" (First version - :17)


"Discover Colorado in '52" (second version - :15) 

 In 1952, the Rocky Mountain Radio Council was actively writing and producing regional programming, including "You and the Law" for the Colorado Bar Association that year. Following the Federal Communications Commission (FCC) decision to set aside channels for non-profit education, the Rocky Mountain Radio Council met with Denver Public Schools and the University of Denver to plan a grassroots educational television station, which launched KRMA-TV (Channel 6)—the station known today as Rocky Mountain PBS. The radio council essentially dissolved as its members shifted their energy and assets into pioneering public television.

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